Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and design across digital platforms.
Juan Martinez
Juan Martinez
EXPERIENCE
My experience @ Personal Capital* Designing Clarity in a World of Money
Senior Visual Designer at a fast-scaling fintech redefining personal finance. Led brand and product design initiatives across marketing, dashboards, and campaigns — contributing to growth that culminated in acquisition by Empower.
Marketing Design & Growth Design That Moves Metrics
Creative Support in execution across lifecycle marketing, paid campaigns, email systems, and growth experiments.
Product UI / UX ExperienceWhere Data Becomes Human
Contributed to the UX and UI evolution of the financial dashboard simplifying complex data into intuitive visual systems.
Advertising Performance Meets Brand
Co-Created conversion-driven creative with brand storytelling to support national campaigns and platform growth.
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Brand Identity
Crafting cohesive visual identities — logos, typography, color systems, and brand assets that create recognition and trust.
Information Design
Translating complex information into structured, digestible, and visually engaging formats.
Data Visualization
Turning data into compelling visual narratives that inform decisions and spark insight.
Art Direction
Defining visual direction across campaigns and touchpoints to ensure consistency, clarity, and creative excellence.
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Designing campaigns and content that connect emotionally and convert strategically.
Brand Storytelling
Shaping narratives that align brand purpose with audience needs and real-world impact.
Creative Direction
Guiding concept development from idea to execution across digital and print channels.
Narrative Thinking
Structuring ideas into meaningful journeys that move audiences from awareness to action.
Presentation Design
Designing high-impact decks that communicate clearly, persuade confidently, and elevate brand perception.
Content Development
Creating visual and written content systems that maintain voice, tone, and consistency.
Motion Graphics
Bringing ideas to life through dynamic visuals that enhance engagement and clarity.
Video Editing
Crafting polished video narratives optimized for digital platforms and brand storytelling.
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Designing intuitive, human-centered digital experiences that balance usability and aesthetics.
UI/UX Design
Creating seamless interfaces grounded in research, usability, and thoughtful interaction design.
Responsive Web Design
Designing adaptive experiences that perform beautifully across devices and screen sizes.
Design Systems
Building scalable component libraries and guidelines that ensure consistency and efficiency.
Wireframing
Structuring product architecture to define user journeys before visual refinement.
User Flows
Mapping clear pathways that reduce friction and guide users toward meaningful outcomes.
Inclusive Design & Accessibility
Designing for diverse users by prioritizing clarity, accessibility standards, and equitable experiences.
Packaging Design
Creating tactile brand moments that align physical products with strategic positioning.
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Working strategically within teams to turn ideas into measurable results.
Cross-Functional Teams
Collaborating with product, marketing, engineering, and leadership to align vision and execution.
Agile Workflows
Contributing within iterative environments that prioritize adaptability, feedback, and speed.
Design Thinking
Applying structured problem-solving frameworks to create user-centered solutions.
Multilingual Design (EN / ES / DE)
Designing across languages and cultural contexts with sensitivity to tone, nuance, and audience expectations.
SIDE QUESTS
Branding Weinhaus Kahlenberg
A redesigned brand and digital presence for a wine house balancing heritage and contemporary aesthetics.
Label/Packaging Design Wellness, Bottled
Packaging design for a wine rooted in the Schrothkur tradition, detox, discipline, and renewal. The visual language reflects purity, ritual, and quiet strength.
Brand ExplorationsGobi Goji
Brand exploration blending bold color, clarity, and market positioning. A visual system designed to scale — vibrant, confident, and digitally native.
Logo DesignLa Coci De Espe
A logo system crafted for flexibility and personality. Built to perform across digital, print, and packaging — without losing warmth or clarity.
Logo DesignQ Design Studio
Developed product labels, brand identity, and brochures for agricultural biotech packaging.
Logo/Web UpdateReiser Law
A strategic refresh bringing clarity and credibility to a legal practice. Streamlined typography and structured layouts reinforce confidence and trust.
Pitch Deck / BrandingDesigning a Story Investors Can See
A high-impact pitch deck translating complex science into visual clarity. Structured narrative, sharp data visualization, and confident brand direction.
Web ExperienceQ Design Studio
Modern web layouts focused on usability and visual strength. Minimal, bold, and designed to guide attention.

