Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and design across digital platforms.

Juan Martinez

Juan Martinez

EXPERIENCE

My experience @ Personal Capital* 

Designing Clarity in a World of Money

Senior Visual Designer at a fast-scaling fintech redefining personal finance. Led brand and product design initiatives across marketing, dashboards, and campaigns — contributing to growth that culminated in acquisition by Empower.

Marketing Design & Growth  

Design That Moves Metrics

Creative Support in execution across lifecycle marketing, paid campaigns, email systems, and growth experiments.

Product UI / UX Experience

Where Data Becomes Human

Contributed to the UX and UI evolution of the financial dashboard simplifying complex data into intuitive visual systems.

Advertising 

Performance Meets Brand

Co-Created conversion-driven creative with brand storytelling to support national campaigns and platform growth.

    • Brand Identity

      Crafting cohesive visual identities — logos, typography, color systems, and brand assets that create recognition and trust.

    • Information Design

      Translating complex information into structured, digestible, and visually engaging formats.

    • Data Visualization

      Turning data into compelling visual narratives that inform decisions and spark insight.

    • Art Direction

      Defining visual direction across campaigns and touchpoints to ensure consistency, clarity, and creative excellence.

  • Designing campaigns and content that connect emotionally and convert strategically.

    • Brand Storytelling

      Shaping narratives that align brand purpose with audience needs and real-world impact.

    • Creative Direction

      Guiding concept development from idea to execution across digital and print channels.

    • Narrative Thinking

      Structuring ideas into meaningful journeys that move audiences from awareness to action.

    • Presentation Design

      Designing high-impact decks that communicate clearly, persuade confidently, and elevate brand perception.

    • Content Development

      Creating visual and written content systems that maintain voice, tone, and consistency.

    • Motion Graphics

      Bringing ideas to life through dynamic visuals that enhance engagement and clarity.

    • Video Editing

      Crafting polished video narratives optimized for digital platforms and brand storytelling.

  • Designing intuitive, human-centered digital experiences that balance usability and aesthetics.

    • UI/UX Design

      Creating seamless interfaces grounded in research, usability, and thoughtful interaction design.

    • Responsive Web Design

      Designing adaptive experiences that perform beautifully across devices and screen sizes.

    • Design Systems

      Building scalable component libraries and guidelines that ensure consistency and efficiency.

    • Wireframing

      Structuring product architecture to define user journeys before visual refinement.

    • User Flows

      Mapping clear pathways that reduce friction and guide users toward meaningful outcomes.

    • Inclusive Design & Accessibility

      Designing for diverse users by prioritizing clarity, accessibility standards, and equitable experiences.

    • Packaging Design

      Creating tactile brand moments that align physical products with strategic positioning.

  • Working strategically within teams to turn ideas into measurable results.

    • Cross-Functional Teams

      Collaborating with product, marketing, engineering, and leadership to align vision and execution.

    • Agile Workflows

      Contributing within iterative environments that prioritize adaptability, feedback, and speed.

    • Design Thinking

      Applying structured problem-solving frameworks to create user-centered solutions.

    • Multilingual Design (EN / ES / DE)

      Designing across languages and cultural contexts with sensitivity to tone, nuance, and audience expectations.

SIDE QUESTS

Branding  

Weinhaus Kahlenberg

A redesigned brand and digital presence for a wine house balancing heritage and contemporary aesthetics.

Label/Packaging Design 

Wellness, Bottled

Packaging design for a wine rooted in the Schrothkur tradition, detox, discipline, and renewal. The visual language reflects purity, ritual, and quiet strength.

Brand Explorations

Gobi Goji

Brand exploration blending bold color, clarity, and market positioning. A visual system designed to scale — vibrant, confident, and digitally native.

Logo Design

La Coci De Espe

A logo system crafted for flexibility and personality. Built to perform across digital, print, and packaging — without losing warmth or clarity.

Logo Design

Q Design Studio

Developed product labels, brand identity, and brochures for agricultural biotech packaging.

Logo/Web Update

Reiser Law

A strategic refresh bringing clarity and credibility to a legal practice. Streamlined typography and structured layouts reinforce confidence and trust.

Pitch Deck / Branding

Designing a Story Investors Can See

A high-impact pitch deck translating complex science into visual clarity. Structured narrative, sharp data visualization, and confident brand direction.

Web Experience

Q Design Studio

Modern web layouts focused on usability and visual strength. Minimal, bold, and designed to guide attention.