Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and design across digital platforms.

Juan Martinez

EXPERIENCE

My experience @ Personal Capital*

Designing Clarity in a World of Money

Senior Visual Designer at a fast-scaling fintech redefining personal finance. Led brand and product design initiatives across marketing, dashboards, and campaigns — contributing to growth that culminated in acquisition by Empower.

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Marketing Design & Growth

Design That Moves Metrics

Creative Support in execution across lifecycle marketing, paid campaigns, email systems, and growth experiments.

Product UI / UX Experience

Where Data Becomes Human

Contributed to the UX and UI evolution of the financial dashboard simplifying complex data into intuitive visual systems.

Advertising

Performance Meets Brand

Co-Created conversion-driven creative with brand storytelling to support national campaigns and platform growth.

SIDE QUESTS

Branding

Weinhaus Kahlenberg

A redesigned brand and digital presence for a wine house balancing heritage and contemporary aesthetics.

Label/Packaging Design

Wellness, Bottled

Packaging design for a wine rooted in the Schrothkur tradition, detox, discipline, and renewal. The visual language reflects purity, ritual, and quiet strength.

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Brand Explorations

Gobi Goji

Brand exploration blending bold color, clarity, and market positioning. A visual system designed to scale — vibrant, confident, and digitally native.

Logo Design

La Coci De Espe

A logo system crafted for flexibility and personality. Built to perform across digital, print, and packaging — without losing warmth or clarity.

Logo Design

Q Design Studio

Developed product labels, brand identity, and brochures for agricultural biotech packaging.

Logo/Web Update

Reiser Law

A strategic refresh bringing clarity and credibility to a legal practice. Streamlined typography and structured layouts reinforce confidence and trust.