Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and design across digital platforms.

Juan Martinez

EXPERIENCE

My experience @ Personal Capital*

Designing Clarity in a World of Money

Senior Visual Designer at a fast-scaling fintech redefining personal finance. Led brand and product design initiatives across marketing, dashboards, and campaigns — contributing to growth that culminated in acquisition by Empower.

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Marketing Design & Growth

Design That Moves Metrics

Creative Support in execution across lifecycle marketing, paid campaigns, email systems, and growth experiments.

Product UI / UX Experience

Where Data Becomes Human

Contributed to the UX and UI evolution of the financial dashboard simplifying complex data into intuitive visual systems.

Advertising

Performance Meets Brand

Co-Created conversion-driven creative with brand storytelling to support national campaigns and platform growth.

SIDE QUESTS

Branding

Weinhaus Kahlenberg

A redesigned brand and digital presence for a wine house balancing heritage and contemporary aesthetics.

Label/Packaging Design

Wellness, Bottled

Packaging design for a wine rooted in the Schrothkur tradition, detox, discipline, and renewal. The visual language reflects purity, ritual, and quiet strength.

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Logo/Web Update

Reiser Law

Redesigned the logo and visual identity to modernize the brand’s presence; website to reflect clarity, trust, and professionalism in the firm’s digital experience.

Pitch Deck / Branding

Designing a Story Investors Can See

A high-impact pitch deck translating complex science into visual clarity. Structured narrative, sharp data visualization, and confident brand direction.

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Web Experience

Q Design Studio

Collaborated with an interior design studio to translate their aesthetic vision into a cohesive brand identity and online experience that elevated visibility and client engagement.