Juan Martinez

Sr. Visual Designer | Brand | Experience | Marketing

Creating brand systems, product launches, and marketing campaigns.

Visual Designer with 10+ years of experience building brand systems, product launches, and marketing campaigns for technology companies. Previously part of the design studio at Personal Capital, later Empower, where I contributed to fintech product launches and national marketing campaigns reaching millions of users.

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About Juan

Colombian Native, grew up in California, and now based in Munich. Alongside my professional work, I explore design concepts, speculative architecture, and storytelling through personal projects in my Design Lab.

Product Launch Design

Designing visual systems and marketing assets that support product launches—from campaign concepts to cross-channel execution.

Brand & Marketing Systems

Building scalable brand systems used across digital products, marketing campaigns, and advertising channels.

Growth & Campaign Design

Creating high-impact marketing assets across digital, print, & outdoor campaigns that support acquisition & brand growth.

Work experience

Sr. Visual Designer at a fintech startup redefining personal finance.

Supported brand and product design initiatives across marketing, dashboards, and campaigns — contributing to growth that culminated in acquisition by Empower.

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  • BRANDING

  • WEB DESIGN

  • UX/UI

  • ADVERTISING

  • COLLATERAL

  • DATA VISUALIZATION

  • MARKETING DESIGN

I can help with…

Branding

Logo design | Creative direction | Identity design

Product Design

Design system | Prototyping | User Interface design

Marketing Design

Campaign Creative | Pitch & Investor Decks | Advertising

Art Direction

Creative Concepts | Visual Strategy | Brand Evolution

Climate Tracking App

A cleaner future starts with clearer information.

An app to track and visualize climate change in your city and around the world.

World Building Project

A historically-driven urban exploration app that reveals the ever-shifting face of cities.

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Branding

Weinhaus Kahlenberg

A redesigned brand and digital presence for a wine house balancing heritage and contemporary aesthetics.

Label/Packaging Design

Wellness, Bottled

Packaging design for a wine rooted in the Schrothkur tradition, detox, discipline, and renewal. The visual language reflects purity, ritual, and quiet strength.

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Brand Explorations

Gobi Goji

Brand exploration blending bold color, clarity, and market positioning. A visual system designed to scale — vibrant, confident, and digitally native.

Logo Design

La Coci De Espe

A logo system crafted for flexibility and personality. Built to perform across digital, print, and packaging — without losing warmth or clarity.

Logo Design

Q Design Studio

Collaborated with an interior design studio to translate their aesthetic vision into a cohesive brand identity and online experience that elevated visibility and client engagement.

Side Projects

  • Planēo

    An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.

    CLIMATE TRACKER

  • Aureum Universe

    An unfolding story: the fictional city of Delphia, a place imagined through years of dreaming, studying, and sketching.

    VISIT

  • Juxta

    A historically-driven urban exploration app that reveals the ever-shifting face of cities.

    EXPLORE

  • Waplet

    A personal finance app that monitors your money against threats and inefficiencies.

    GET CLARITY

  • SF Love Project

    At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.

    VISIT

FAQ

  • I help teams define and evolve their identity with intention. This includes logo design, visual systems, and creative direction, grounded in the product, the audience, and long-term goals. The focus is on building brands that scale and stay coherent across products and channels.

  • I work closely with product and engineering teams to create clear, intuitive interfaces across web and mobile. Through design systems, UI design, and prototyping, I help teams move from ambiguity to usable, scalable product experiences.

  • I partner with marketing and growth teams to turn strategy and data into clear, persuasive visual narratives. This includes campaign creative, pitch decks, investor decks, and advertising, always designed to communicate value and drive momentum.

  • I help define the creative vision behind products, brands, and campaigns. Through art direction and visual strategy, I ensure work stays consistent, expressive, and aligned as teams and brands grow.

  • Yes its fascinating. Mostly i have used ChatGPT to generate ideas, render sketches into images, iterate faster, and test new creative directions — always with a human, design-driven touch.

  • Absolutely, I love multicultural Environments. I’ve collaborated with global teams across fintech, tech, and creative industries, working seamlessly across time zones, cultures, and languages.