Juan Martinez

Hi, I’m Juan, multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and strategic design across digital platforms.

B.A. Graphic Design
Academy of Art University

About
I love transforming complex ideas into clear, meaningful design. From branding and dashboards to campaigns and pitch decks, I thrive on crafting visuals that resonate, inform, and inspire.

Looking Ahead
Currently based in Germany and learning the language (B2), I’m passionate about projects that blend creativity with impact — especially those rooted in sustainability, innovation, or social change.

Work Experience

Senior Visual Designer
Empower (*Personal Capital) | Full-time
Aug 2015 - Aug 2024 | 9 yrs 1 mo
San Francisco & Remote

At Personal Capital, I spent nearly a decade as a Senior Visual Designer, helping with brand and product design initiatives that helped scale the company from a fintech startup to a platform acquired by Empower.

View Portfolio

  • Branding

  • Web Design

  • UX/UI

  • Print Marketing

  • Client Presentations

  • Reports & Brochures

  • Product Marketing

  • Marketing Design

Freelance & Volunteer

Renegade.bio 2023
Website Design, Freelance
Website, Branding 

Reiser Law 2023
Website Design, Freelance
Website, Branding 

La Cocina de Espe  2011-2014
Logo Design, Volunteer
Logo Design

Q Design Studio 2022
Web Designer , Freelance,
Outdoor Advertising Campaign 

Biolumen  2019
Presentation Designer, Freelance
Pitch Deck Design, Logo Design

Agrobiomics 2016
Package Designer, Freelance
Label Design, Branding, Brochure

Webb Design  2014-2015
Graphic Designer, Freelance
Collateral, Pitch Decks, Web Design, Trade Shows

Bechtel  2011-2014
Corporate Communications Intern ,
Photo Editing, Video Editing, Motion Graphics

United States Air Force 2009-2014
Civil Engineer Apprentice
Surveying, Computer-aided drafting, GIS

Languages

English
Native | Bilingual Proficiency

Spanish
Native | Bilingual Proficiency

German
Elementary proficiency B2

French
Elementary proficiency

Skills

Visual Design

Brand Identity · Typography · Editorial Design · Color Systems · Layout · Iconography · Art Direction

Digital & Product Design

UI/UX Design · Responsive Web Design · Design Systems · Wireframing · User Flows

Storytelling & Strategy

Brand Storytelling · Creative Direction · Narrative Thinking · Presentation Design · Content Development

Tools & Platforms

Figma · Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) · Affinity · Google Workspace · MS Office · Squarespace

Motion & Media

Animation (AE) · Motion Graphics · Video Editing · Microinteractions

Collaboration & Process

Cross-Functional Teams · Agile Workflows · Client Communication · User Research · Design Thinking

Special Focus Areas

Sustainability · Social Impact · Multilingual Design (EN/ES/DE) · Inclusive Design & Accessibility

Ideation Projects

  • Juxta

    A historically-driven urban exploration app that reveals the ever-shifting face of cities.

    Juxta

  • Waplet

    A personal finance app that monitors your money against threats and inefficiencies.

    Waplet

  • Momty

    A hyperlocal, community-powered app that reimagines how moms connect

    Momty