Hello!

GRAPHIC DESIGN

PRODUCT UX/UI

BRANDING

ABOUT

Multidisciplinary Brand & Visual Designer with 10+ years of experience across branding, product UI, and marketing design.

Delivered 200+ design projects, improved campaign engagement by up to 40%, and developed scalable brand systems used across teams.

Skilled in simplifying complex information, strengthening visual communication, and supporting rebrands, pitches, and product launches.

MARKETING

DOWNLOAD CV

PROFESSIONAL EXPERIENCE

2015 – 2024
9 Jahre 1 Monat
San Francisco & Remote
Bei Personal Capital war ich fast ein Jahrzehnt lang als Senior Visual Designer tätig und habe an Marken- und Produktdesign-Initiativen mitgewirkt, die dazu beigetragen haben, das Unternehmen von einem Fintech-Startup zu einer von Empower übernommenen Plattform zu entwickeln.
2023
Website Design, Freelance
Website, Branding
2023
Website Design, Freelance
Website, Branding
2022
Web Designer , Freelance,
Outdoor Advertising Campaign
2019
Presentation Designer, Freelance
Pitch Deck Design, Logo Design
2016
Package Designer, Freelance
Label Design, Branding, Brochure
2014-2015
Graphic Designer, Freelance
Collateral, Pitch Decks, Web Design, Trade Shows
2011-2014
Corporate Communications Intern ,
Photo Editing, Video Editing, Motion Graphics
2009-2014
Civil Engineer Apprentice
Surveying, Computer-aided drafting, GIS

my mission communicate clearly, connect with people, and bring ideas to life.

EXPERIENCE

Senior Visual Designer
Personal Capital, 2015-2024

At Personal Capital, I worked with an amazing design team turning complex financial stuff into visuals people could actually understand. From dashboards, decks, and advertising campaigns we helped the brand grow till $1B acquisition by Empower.

Product & UX Design

Designing intuitive, human-centered digital experiences through iterative research, prototyping, and collaboration with cross-functional teams.

Crafting cohesive visual identities and design systems that express a brand’s essence across every touchpoint — from digital products to campaigns and print.

Visual Strategy

Translating complex ideas into visual narratives that connect emotionally and strategically — guiding projects from concept to execution.

Creative Solutions

Blending analytical thinking and artistry to simplify, clarify, and innovate — using design as a tool to make ideas tangible and meaningful

Brand Design

Marketing Design

Building creative assets and campaigns that align storytelling with data — driving engagement, visibility, and measurable impact.

Developed the visual identity and brand system for Schrothkurwein, aligning design direction with the product’s wellness philosophy and regional heritage.

Design Consultant
Schrothkurwein Verband

Brand Design
Weinhaus Kahlenberg

Created the 2025 visual identity and label design using AI to modernize traditional artwork; reimagined the website to align with the brand’s heritage and digital evolution.

Collaborated with the founder to develop the visual identity and logo,and designed a website to showcase her interior design projects and services.

Design Consultant
Q Design Studio

Redesigned the logo and visual identity to modernize the brand’s presence; reimagined the website to reflect clarity, trust, and professionalism in the firm’s digital experience.

Design Consultant
Reiser Law

Created outdoor banners, booth visuals, for the Palm Springs White Party sponsorship to amplify visibility of PrEP testing kits.

Design Consultant
Renegade.bio

developed the logo and visual identity through investor pitch deck on innovating dietary fiber technology in nutritional tech.

Design Consultant
Biolumen

Developed product labels, brand identity, and brochures for agricultural biotech packaging, ensuring clarity, consistency, and market appeal.

Label Design
Agrobiomics

How can I help?

I help design brands, stories, and interfaces

Passionate about design that simplifies complexity and drives meaningful impact.

How i can help?

Define the visual personality—style, tone, and mood that reflect the brand’s mission and values.
Create a distinct, scalable mark that embodies the brand essence.
Build color palettes, typography, iconography, and graphic elements that ensure cohesion across all touchpoints.
Document how the brand should appear in print, digital, and motion contexts.
Design real-world materials—business cards, packaging, signage, social assets, and presentations.

Branding & Identity

Create layouts, icons, and visual systems that make apps or websites intuitive and aesthetically coherent.
Collaborate with UX designers to translate wireframes and user flows into polished interfaces.
Build reusable components, color palettes, and typography that ensure consistency across screens.
Develop interactive mockups to test usability and visual hierarchy before development.
Refine visuals based on testing and data to improve clarity, engagement, and accessibility.

Product Design

Design materials that express the company’s voice—logos, social posts, newsletters, presentations, and ads.
Translate marketing strategies into visuals for product launches, events, or promotions.
Turn complex data or messages into clear, appealing visuals (infographics, reports, dashboards).
Design content for websites, email campaigns, and social media optimized for engagement.
Work closely with marketing strategists and copywriters to ensure cohesive storytelling.

Marketing Design

Interpret creative briefs and generate campaign visuals that express the brand message.
Design ads for print, digital, social media, billboards, or motion formats.
Maintain visual consistency with brand identity and tone.
Work with copywriters, art directors, and marketing teams to merge visuals with copy and strategy.
Prepare final assets for print or digital publication, ensuring specs and quality standards.

Advertising

HOBBIES & INTERESTS

World Building

Visual Storytelling

Environmental Impact

Sustainable Design

Architecture Sketching

Walking

Cultural Exploration

Writing & Narrative Design

Permaculture Gardening

DESIGN LAB

Case Studies
UX/UI Projects
Art Projects

Planēo

An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.

CLIMATE TRACKER
Aureum Universe

An unfolding story: the fictional city of Delphia, a place imagined through years of dreaming, studying, and sketching.

VISIT
Juxta

A historically-driven urban exploration app that reveals the ever-shifting face of cities.

EXPLORE
Waplet

A personal finance app that monitors your money against threats and inefficiencies.

GET CLARITY
SF Love Project

At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.

VISIT