Juan Martinez

Hi, I’m Juan, multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and strategic design across digital platforms.

B.A. Graphic Design
Academy of Art University

About
I love transforming complex ideas into clear, meaningful design. From branding and dashboards to campaigns and pitch decks, I thrive on crafting visuals that resonate, inform, and inspire.

Looking Ahead
Currently based in Germany and learning the language (B2), I’m passionate about projects that blend creativity with impact — especially those rooted in sustainability, innovation, or social change.

Work Experience

Senior Visual Designer
Empower (*Personal Capital) | Full-time
Aug 2015 - Aug 2024 | 9 yrs 1 mo
San Francisco & Remote

At Personal Capital, I spent nearly a decade as a Senior Visual Designer, helping with brand and product design initiatives that helped scale the company from a fintech startup to a platform acquired by Empower.

View Portfolio

  • Branding

  • Web Design

  • UX/UI

  • Print Marketing

  • Client Presentations

  • Reports & Brochures

  • Product Marketing

  • Marketing Design

Freelance &
Volunteer


  • 2023
    Website Design, Freelance
    Website, Branding

  • 2023
    Website Design, Freelance
    Website, Branding 

  • 2022
    Web Designer , Freelance,
    Outdoor Advertising Campaign

  • 2019
    Presentation Designer, Freelance
    Pitch Deck Design, Logo Design

  • 2016
    Package Designer, Freelance
    Label Design, Branding, Brochure

  • 2014-2015
    Graphic Designer, Freelance
    Collateral, Pitch Decks, Web Design, Trade Shows

  • 2011-2014
    Corporate Communications Intern ,
    Photo Editing, Video Editing, Motion Graphics

  • 2009-2014
    Civil Engineer Apprentice
    Surveying, Computer-aided drafting, GIS

Education

Bachelors Degree

Academy of Art of University
San Francisco CA, 2015-2024
Graphic Design BFA

Further education

Community College of the Air Force
2010-2015
Fort Leonard Wood, Missouri
Engineering Apprentice

Languages

English
Native | Bilingual Proficiency

Spanish
Native | Bilingual Proficiency

German
Elementary proficiency B2

French
Elementary proficiency

Skills

Visual Design

Brand Identity · Typography · Editorial Design · Color Systems · Layout · Iconography · Art Direction

Digital & Product Design

UI/UX Design · Responsive Web Design · Design Systems · Wireframing · User Flows

Storytelling & Strategy

Brand Storytelling · Creative Direction · Narrative Thinking · Presentation Design · Content Development

Tools & Platforms

Figma · Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) · Affinity · Google Workspace · MS Office · Squarespace

Motion & Media

Animation (AE) · Motion Graphics · Video Editing · Microinteractions

Collaboration & Process

Cross-Functional Teams · Agile Workflows · Client Communication · User Research · Design Thinking

Special Focus Areas

Sustainability · Social Impact · Multilingual Design (EN/ES/DE) · Inclusive Design & Accessibility