H4
Hi, I’m Juan
Passionate about design that simplifies complexity and drives meaningful impact.
Hi, I’m Juan
Passionate about design that simplifies complexity and drives meaningful impact.
Hi, I’m Juan
Passionate about design that simplifies complexity and drives meaningful impact.
Simple List
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Branding & Identity
Building visual foundations that capture a brand’s essence — from logos and systems to storytelling that connects with people.
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Product Design
Designing intuitive, human-centered experiences that make complex ideas simple, useful and easy.
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Marketing Design
Turning strategy into visuals that communicate, engage, and inspire action across every channel.
Carousel
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Branding & Identity
Building visual foundations that capture a brand’s essence — from logos and systems to storytelling that connects with people.
-
![]()
Product Design
Designing intuitive, human-centered experiences that make complex ideas simple, useful and easy.
-
![]()
Marketing Design
Turning strategy into visuals that communicate, engage, and inspire action across every channel.
01
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Define the visual personality—style, tone, and mood that reflect the brand’s mission and values.
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Create a distinct, scalable mark that embodies the brand essence.
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Build color palettes, typography, iconography, and graphic elements that ensure cohesion across all touchpoints.
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Document how the brand should appear in print, digital, and motion contexts.
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Design real-world materials—business cards, packaging, signage, social assets, and presentations.
BRANDING
& IDENTITY
PRODUCT
DESIGN
02
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Create layouts, icons, and visual systems that make apps or websites intuitive and aesthetically coherent.
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Collaborate with UX designers to translate wireframes and user flows into polished interfaces.
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Build reusable components, color palettes, and typography that ensure consistency across screens.
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Develop interactive mockups to test usability and visual hierarchy before development.
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Refine visuals based on testing and data to improve clarity, engagement, and accessibility.
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Designing intuitive, human-centered experiences with the goal of making complex simple.
Turning strategy into visuals that communicate, engage, and inspire action across every channel.
03
Marketing Design
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Design materials that express the company’s voice—logos, social posts, newsletters, presentations, and ads.
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Translate marketing strategies into visuals for product launches, events, or promotions.
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Turn complex data or messages into clear, appealing visuals (infographics, reports, dashboards).
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Design content for websites, email campaigns, and social media optimized for engagement.
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Work closely with marketing strategists and copywriters to ensure cohesive storytelling.
FAQs
Who is Juan Martinez?
I was Born in Colombia, grew up in California, now living in Germany. I’m a multidisciplinary Visual Designer and Creative Storyteller with over 10 years of experience across branding, product, and marketing design. I create visuals and systems that connect ideas to people through clarity, emotion, and storytelling.
What kind of projects do you work on?
I work on brand identities, digital products, campaigns, and worldbuilding projects that merge design and narrative. My focus is always on crafting cohesive, scalable experiences that resonate.
How do you approach design & storytelling?
I see design as a language — a way to build meaning and emotional connection. My process blends strategy, visual exploration, and storytelling to create work that feels alive and intentional.
What are your top design tools?
Most of my time is spent in the Adobe Creative Suite. I use Illustrator for concepts, data visualization, and layouts; InDesign for collateral, presentations, and book design; Photoshop for photo editing; and After Effects or Premiere for motion and video. I also use Figma for collaborative UX/UI design and responsive web projects.
How do you use AI tools in your process?
Yes its fascinating. Mostly i have used ChatGPT to generate ideas, render sketches into images, iterate faster, and test new creative directions — always with a human, design-driven touch.
Can you work with international or remote teams?
Absolutely, I love multicultural Environments. I’ve collaborated with global teams across fintech, tech, and creative industries, working seamlessly across time zones, cultures, and languages.