Hi, Im Juan

I help brands explore ideas, tell stories, and grow through branding, UI/UX, marketing design, and creative concepts.

Experience

Senior Visual Designer

Personal Capital, 2015-2024

At Personal Capital, I worked with an amazing design team turning complex financial stuff into visuals people could actually understand. From dashboards, decks, and advertising campaigns we helped the brand grow and till $1B acquisition by Empower.

Product & UX Design

Designing intuitive, human-centered digital experiences through iterative research, prototyping, and collaboration with cross-functional teams.

Brand Design

Crafting cohesive visual identities and design systems that express a brand’s essence across every touchpoint — from digital products to campaigns and print.

Visual Strategy

Translating complex ideas into visual narratives that connect emotionally and strategically — guiding projects from concept to execution.

Creative Solutions

Blending analytical thinking and artistry to simplify, clarify, and innovate — using design as a tool to make ideas tangible and meaningful

Marketing Design

Building creative assets and campaigns that align storytelling with data — driving engagement, visibility, and measurable impact.

Freelance

Developed the visual identity and brand system for Schrothkurwein, aligning design direction with the product’s wellness philosophy and regional heritage.

Design Consultant
Schrothkurwein Verband

Brand Design
Weinhaus Kahlenberg

Created the 2025 visual identity and label design using AI to modernize traditional artwork; reimagined the website to align with the brand’s heritage and digital evolution.

Collaborated with the founder to develop the visual identity and logo,and designed a website to showcase her interior design projects and services.

Design Consultant
Q Design Studio

Redesigned the logo and visual identity to modernize the brand’s presence; reimagined the website to reflect clarity, trust, and professionalism in the firm’s digital experience.

Design Consultant
Reiser Law

Created outdoor banners, booth visuals, for the Palm Springs White Party sponsorship to amplify visibility of PrEP testing kits.

Design Consultant
Renegade.bio

developed the logo and visual identity through investor pitch deck on innovating dietary fiber technology in nutritional tech.

Design Consultant
Biolumen

Developed product labels, brand identity, and brochures for agricultural biotech packaging, ensuring clarity, consistency, and market appeal.

Label Design
Agrobiomics

LANGUAGES

EDUCATION

B.F.A. Graphic Design
Academy of Art University, 2015

A.A.S. Engineer Apprentice
College of the Air Force, 2009

DESIGN LAB

Case Studies
UX/UI Projects
Art Projects

Planēo

An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.

CLIMATE TRACKER
Aureum Universe

An unfolding story: the fictional city of Delphia, a place imagined through years of dreaming, studying, and sketching.

VISIT
Juxta

A historically-driven urban exploration app that reveals the ever-shifting face of cities.

EXPLORE
Waplet

A personal finance app that monitors your money against threats and inefficiencies.

GET CLARITY
SF Love Project

At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.

VISIT
Yolo

Take the hassle out of organizing travel while focusing on creating memorable experiences.

TRAVEL