Zesty started as a fun side project inspired by a healthy drink I enjoy every day: cold, citrusy sparkling water.

The goal was to explore AI tools hands-on—using them to ideate, design, and bring a fictional brand & product to life.

Ai German version of Juan, hiking in the Alps and cracking open a Zesty—used as a storytelling device to test visuals, motion, and short-form social ads.