Hello!

I’m a senior creative designer helping tech and fintech companies turn complex products into clear, engaging experiences that drive growth. I specialize in product UX, brand systems, and performance-driven marketing design, bridging product, marketing, and storytelling.

I’ve worked across web, mobile, paid media, and large-scale campaigns, with deep experience in Figma, design systems, data visualization, and A/B testing. My work has supported product growth, rebrands, and campaigns featured in major publications.

When I’m not designing, I’m usually exploring cities, sketching architectural worlds, or thinking about how design can make systems more human.

Let’s build something meaningful.

DOWNLOAD CV

Experience

  • Turn complex ideas into clear product experiences and visual systems

  • Design intuitive UX and UI across web and mobile platforms

  • Build and evolve scalable brand and design systems

  • Create product marketing and campaign assets that drive engagement

  • Translate data and strategy into compelling visual storytelling

  • Partner closely with product, engineering, and marketing teams from concept to launch

  • 2015 – 2024
    9 Jahre 1 Monat
    San Francisco & Remote

    Bei Personal Capital war ich fast ein Jahrzehnt lang als Senior Visual Designer tätig und habe an Marken- und Produktdesign-Initiativen mitgewirkt, die dazu beigetragen haben, das Unternehmen von einem Fintech-Startup zu einer von Empower übernommenen Plattform zu entwickeln.

  • 2023
    Website Design, Freelance
    Website, Branding

  • 2023
    Website Design, Freelance
    Website, Branding 

  • 2022
    Web Designer , Freelance,
    Outdoor Advertising Campaign

  • 2019
    Presentation Designer, Freelance
    Pitch Deck Design, Logo Design

  • 2016
    Package Designer, Freelance
    Label Design, Branding, Brochure

  • 2014-2015
    Graphic Designer, Freelance
    Collateral, Pitch Decks, Web Design, Trade Shows

  • 2011-2014
    Corporate Communications Intern ,
    Photo Editing, Video Editing, Motion Graphics

  • 2009-2014
    Civil Engineer Apprentice
    Surveying, Computer-aided drafting, GIS

Juan Martinez | Graphic Design

Juan Martinez | Graphic Design

TOOLS

Photoshop
Illustrator
InDesign
After Effects
Affinity
Figma 
Jira 
ChatGPT

SKILLS

Branding
Visual Identity
Marketing Design
Advertising
Information Design
UX/UI
Data Visualization
Motion

LANGUAGES

English | Native
Spanish | Native
German | B2

B.F.A. Graphic Design
Academy of Art University, 2015

Juan Martinez

Portfolio

  • 2015 – 2024
    9 Jahre 1 Monat
    San Francisco & Remote

    Bei Personal Capital war ich fast ein Jahrzehnt lang als Senior Visual Designer tätig und habe an Marken- und Produktdesign-Initiativen mitgewirkt, die dazu beigetragen haben, das Unternehmen von einem Fintech-Startup zu einer von Empower übernommenen Plattform zu entwickeln.

  • 2023
    Website Design, Freelance
    Website, Branding

  • 2023
    Website Design, Freelance
    Website, Branding 

  • 2022
    Web Designer , Freelance,
    Outdoor Advertising Campaign

  • 2019
    Presentation Designer, Freelance
    Pitch Deck Design, Logo Design

  • 2016
    Package Designer, Freelance
    Label Design, Branding, Brochure

  • 2014-2015
    Graphic Designer, Freelance
    Collateral, Pitch Decks, Web Design, Trade Shows

  • 2011-2014
    Corporate Communications Intern ,
    Photo Editing, Video Editing, Motion Graphics

  • 2009-2014
    Civil Engineer Apprentice
    Surveying, Computer-aided drafting, GIS

WORK EXPERIENCE

Senior Visual Designer
Personal Capital, 2015-2024

At Personal Capital, I worked with an amazing design team turning complex financial stuff into visuals people could actually understand. From dashboards, decks, and advertising campaigns we helped the brand grow till $1B acquisition by Empower.

Product & UX Design

Designing intuitive, human-centered digital experiences through iterative research, prototyping, and collaboration with cross-functional teams.

Brand Design

Crafting cohesive visual identities and design systems that express a brand’s essence across every touchpoint — from digital products to campaigns and print.

Visual Strategy

Translating complex ideas into visual narratives that connect emotionally and strategically — guiding projects from concept to execution.

Creative Solutions

Blending analytical thinking and artistry to simplify, clarify, and innovate — using design as a tool to make ideas tangible and meaningful

Marketing Design

Building creative assets and campaigns that align storytelling with data — driving engagement, visibility, and measurable impact.

Developed the visual identity and brand system for Schrothkurwein, aligning design direction with the product’s wellness philosophy and regional heritage.

Design Consultant
Schrothkurwein Verband

Brand Design
Weinhaus Kahlenberg

Created the 2025 visual identity and label design using AI to modernize traditional artwork; reimagined the website to align with the brand’s heritage and digital evolution.

Collaborated with the founder to develop the visual identity and logo,and designed a website to showcase her interior design projects and services.

Design Consultant
Q Design Studio

Redesigned the logo and visual identity to modernize the brand’s presence; reimagined the website to reflect clarity, trust, and professionalism in the firm’s digital experience.

Design Consultant
Reiser Law

Created outdoor banners, booth visuals, for the Palm Springs White Party sponsorship to amplify visibility of PrEP testing kits.

Design Consultant
Renegade.bio

developed the logo and visual identity through investor pitch deck on innovating dietary fiber technology in nutritional tech.

Design Consultant
Biolumen

Developed product labels, brand identity, and brochures for agricultural biotech packaging, ensuring clarity, consistency, and market appeal.

Label Design
Agrobiomics

HOBBIES & INTERESTS

Design Lab

Case Studies
UX/UI Projects
Art Projects

GRAPHIC DESIGN

PRODUCT UX/UI

BRANDING

MARKETING

  • Planēo

    An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.

    CLIMATE TRACKER

  • Aureum Universe

    An unfolding story: the fictional city of Delphia, a place imagined through years of dreaming, studying, and sketching.

    VISIT

  • Juxta

    A historically-driven urban exploration app that reveals the ever-shifting face of cities.

    EXPLORE

  • Waplet

    A personal finance app that monitors your money against threats and inefficiencies.

    GET CLARITY

  • SF Love Project

    At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.

    VISIT

I’m a creative partner to teams who value clarity, craft, and collaboration.

Marketing Design

  • Define the visual personality—style, tone, and mood that reflect the brand’s mission and values.

  • Create a distinct, scalable mark that embodies the brand essence.

  • Build color palettes, typography, iconography, and graphic elements that ensure cohesion across all touchpoints.

  • Document how the brand should appear in print, digital, and motion contexts.

  • Design real-world materials—business cards, packaging, signage, social assets, and presentations.

Branding & Identity

  • Create layouts, icons, and visual systems that make apps or websites intuitive and aesthetically coherent.

  • Collaborate with UX designers to translate wireframes and user flows into polished interfaces.

  • Build reusable components, color palettes, and typography that ensure consistency across screens.

  • Develop interactive mockups to test usability and visual hierarchy before development.

  • Refine visuals based on testing and data to improve clarity, engagement, and accessibility.

Product Design

  • Interpret creative briefs and generate campaign visuals that express the brand message.

  • Design ads for print, digital, social media, billboards, or motion formats.

  • Maintain visual consistency with brand identity and tone.

  • Work with copywriters, art directors, and marketing teams to merge visuals with copy and strategy.

  • Prepare final assets for print or digital publication, ensuring specs and quality standards.