Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and strategic design across digital platforms.
Juan Martinez
Juan Martinez
EXPERIENCE
Senior Visual Designer
*Empower (formerly Personal Capitall) | Full-time
Aug 2015 - Aug 2024 | 9 yrs 1 mo
San Francisco | Remote
Defining Brands
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Improving Products
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Driving Sales
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Defining Brands 〰️ Improving Products 〰️ Driving Sales 〰️
My experience @ Personal Capital*
All your financial accounts in one place
At Personal Capital, I spent nearly a decade as a Senior Visual Designer, supporting brand and product design initiatives that helped scale the company from a fintech startup to a platform acquired by Empower.
SIDE QUESTS
COMING SOON
Schrothkurwein Visual identity
Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.
World Building Project
A collection of sketches , digital renderings, and visual explorations of the mythical islands of Aureum
Design Consultant
Q Design Studio, 2023
FREELANCE
Interior Design
Design Consultant
Biolumen, 2019
Interior Design
Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.
Designed investor pitch deck with motion graphics and cohesive brand visuals supporting biotech storytelling and strategy.
Designed investor pitch deck with motion graphics and cohesive brand visuals supporting biotech storytelling and strategy.
Design Consultant
Biolumen, 2019
Interior Design
Web Designer
Q Design Studio, 2023
Interior Design
Design Consultant
Biolumen, 2019
Interior Design
Interior Design
Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.
Designed investor pitch deck with motion graphics and cohesive brand visuals supporting biotech storytelling and strategy.
Label Design
Agrobiomics, 2016
Developed product labels, brand identity, and brochures for agricultural biotech packaging.
Brand Explorations
Gobi Goji
Led rebranding efforts that supported rapid user growth and contributed to Personal Capital’s acquisition by Empower.
Logo Design
La Coci De Espe
Built cohesive brand systems and multi-platform visual experiences aligned with business and user goals.
Label+ Branding
Cropseal
Contributed to the UX/UI redesign of a data-rich financial dashboard shaping core user flows
ARCHIVES
Library
Library
B.A. Graphic Design Academy of Art University
Renegade.bio
Q Design Studio
Reiser Law Website
Biolumen
Gobi Goji
Cropseal
La Cocina de Espe
Myers Branding
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Planēo
An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.
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Aureum Universe
An unfolding story: the fictional city of Delphia, a place imagined through years of dreaming, studying, and sketching.
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Juxta
A historically-driven urban exploration app that reveals the ever-shifting face of cities.
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Waplet
A personal finance app that monitors your money against threats and inefficiencies.
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SF Love Project
At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.
DESIGN LAB
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![]()
Planēo
An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.
-
![]()
Aureum Universe
An unfolding story: the fictional city of Delphia, a place imagined through years of dreaming, studying, and sketching.
-
![]()
Juxta
A historically-driven urban exploration app that reveals the ever-shifting face of cities.
-
![]()
Waplet
A personal finance app that monitors your money against threats and inefficiencies.
-
![]()
SF Love Project
At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.