Hi, I’m Juan

EXPERIENCE

Multidisciplinary Graphic Designer combining strategy and creativity across branding, product, and marketing.

Senior Visual Designer
Personal Capital*
2015-2024

Wealth Management

Fin-Tech

Supported brand and product design initiatives that helped scale the company from fintech startup to acquisition by Empower — spanning UX, marketing, and brand systems, including a financial dashboard later praised by The New York Times as “the tool to beat.

BRANDING

Supported company-wide rebrand that contributed to successful acquisition by Empower.
WEB DESIGN

Designed responsive landing pages that simplified complex financial tools.
UX/UI

Led visual design for a financial dashboard product serving millions of users, balancing clarity with engagement.
ADVERTISING

Designed cross-channel campaigns (digital + print + outdoor) that drove user adoption and market visibility.
PRESENTATIONS

Supported Sales & Advisory teams to create High Net Worth client presentations & collateral
DATA VISUALIZATION

Designed data-rich reports with clear charts and brand-consistent layouts.
PRODUCT MARKETING

Partnered with product, engineering, and marketing teams to unify brand and UX across product and advertising touchpoints.
MARKETING DESIGN

Designed cross-channel campaigns (digital + print + outdoor) that drove user adoption and market visibility.

FREELANCE

Design Consultant
Schrothkurwein Verband, 2024

Health & Wellness

Developed the visual identity and brand system for Schrothkurwein, aligning design direction with the product’s wellness philosophy and regional heritage.

Branding & Design Consultant
Weinhaus Kahlenberg, 2024

Wine & Wellness Branding

Created the 2025 visual identity and label design using AI to modernize traditional artwork; reimagined the website to align with the brand’s heritage and digital evolution.

Redesigned the logo and visual identity to modernize the brand’s presence; reimagined the website to reflect clarity, trust, and professionalism in the firm’s digital experience.

Design Consultant
Reiser Law, 2023

Interior Design

Collaborated with the founder to develop the visual identity and logo, translating her vision into a refined brand presence; designed a website to showcase her interior design projects and services.

Logo & Web Design
Q Design Studio, 2023

Interior Design

Design Consultant
Renegade.bio, 2019

Healthcare

Created outdoor banners, booth visuals, for the Palm Springs White Party sponsorship to amplify visibility of PrEP testing kits.

Diagnostics

Design Consultant
Biolumen, 2019

Healthcare

Designed investor pitch deck on innovating dietary fiber technology in nutritional tech; developed the logo and visual identity, helping secure funding and establish Biolumen as a recognized, science-driven brand.

Label Design
Agrobiomics, 2016

Biotechnology

Developed product labels, brand identity, and brochures for agricultural biotech packaging, ensuring clarity, consistency, and market appeal.

SKILLS

Branding

Visual Identity

Motion

Data Visualization

Marketing Design

UX/UI

Advertising

Information Design

LANGUAGES

EDUCATION

B.A. Graphic Design
Academy of Art University, 2015

A.A. Engineer Apprentice
College of the Air Force, 2009

Case Studies
UX/UI Projects
Art Projects

PERSONAL PROJECTS

Planēo

An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.

CLIMATE TRACKER
Aureum Universe

An unfolding story, a fictional city, a place imagined through years of dreaming, studying, and sketching.

VISIT
Juxta

A historically-driven urban exploration app that reveals the ever-shifting face of cities.

EXPLORE
Waplet

A personal finance app that monitors your money against threats and inefficiencies.

GET CLARITY
SF Love Project

At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.

VISIT
Yolo

Take the hassle out of organizing travel while focusing on creating memorable experiences.

TRAVEL