Juan Martinez

Visual Designer & Creative Storyteller, passionate about design that simplifies complexity and drives meaningful impact.

FOCUS

Branding & visual identity
Product Interface Experience design
Marketing design & campaigns
Concept development
Creative problem-solving

EDUCATION

B.F.A Graphic Design
Academy of Art University, 2015

A.A.S. Engineer Apprentice
College of the Air Force, 2009

LANGUAGES

English | Fluent
Spanish | Fluent
German | B2

EXPERIENCE

Senior Visual Designer

Personal Capital, 2015-2024

At Personal Capital, I worked with an amazing design team turning complex financial stuff into visuals people could actually understand. From dashboards, decks, and advertising campaigns we helped the brand grow and till $1B acquisition by Empower.

Product & UX Design

Designing intuitive, human-centered digital experiences through iterative research, prototyping, and collaboration with cross-functional teams.

Brand Design

Crafting cohesive visual identities and design systems that express a brand’s essence across every touchpoint — from digital products to campaigns and print.

Visual Strategy

Translating complex ideas into visual narratives that connect emotionally and strategically — guiding projects from concept to execution.

Creative Solutions

Blending analytical thinking and artistry to simplify, clarify, and innovate — using design as a tool to make ideas tangible and meaningful

Marketing Design

Building creative assets and campaigns that align storytelling with data — driving engagement, visibility, and measurable impact.

EXPERIENCE

In brand design, digital marketing, Advertising and user-centered experience

COLLABORATION

Experience with cross-functional collaboration with product, marketing, engineering, and executive teams

HANDS ON

Develop high-impact concepts, visuals, and experiences across web, mobile, and print

FREELANCE

SCHROTHKURWEIN VERBAND
Label Design

Developed the visual identity and brand system for Schrothkurwein, aligning design direction with the product’s wellness philosophy and regional heritage.

WEINHAUS KAHLENBERG
Brand & Label Design

Created the 2025 visual identity and label design using AI to modernize traditional artwork; reimagined the website to align with the brand’s heritage and digital evolution.

Q DESIGN STUDIO
Design Consultant

Collaborated with the founder to develop the visual identity and logo,and designed a website to showcase her interior design projects and services.

REISER LAW
Design Consultant

Redesigned the logo and visual identity to modernize the brand’s presence; reimagined the website to reflect clarity, trust, and professionalism in the firm’s digital experience.

RENEGADE.BIO
Design Consultant

Created outdoor banners, booth visuals, for the Palm Springs White Party sponsorship to amplify visibility of PrEP testing kits.

BIOLUMEN
Design Consultant

Developed the logo and visual identity through investor pitch deck on innovating dietary fiber technology in nutritional tech.

AGROBIOMICS
CropSeal Label Design

Developed product labels, brand identity, and brochures for agricultural biotech packaging, ensuring clarity, consistency, and market appeal.

DESIGN LAB

Case Studies
UX/UI Projects
Art Projects

  • Planēo

    An app to track and visualize climate change in your city and around the world.All key metrics. All in one place.

    CLIMATE TRACKER

  • Aureum Universe

    An unfolding story: the fictional city of Delphia, a place imagined through years of dreaming, studying, and sketching.

    VISIT

  • Juxta

    A historically-driven urban exploration app that reveals the ever-shifting face of cities.

    EXPLORE

  • Waplet

    A personal finance app that monitors your money against threats and inefficiencies.

    GET CLARITY

  • SF Love Project

    At the heart of this adventure lies a passion for documenting and celebrating the city's beautiful historical landmarks, and vistas.

    VISIT

  • Yolo

    Take the hassle out of organizing travel while focusing on creating memorable experiences.

    TRAVEL

How can I help

Product Design

Marketing Design

Advertising

  • Define the visual personality—style, tone, and mood that reflect the brand’s mission and values.

  • Create a distinct, scalable mark that embodies the brand essence.

  • Build color palettes, typography, iconography, and graphic elements that ensure cohesion across all touchpoints.

  • Document how the brand should appear in print, digital, and motion contexts.

  • Design real-world materials—business cards, packaging, signage, social assets, and presentations.

Branding & Identity

  • Create layouts, icons, and visual systems that make apps or websites intuitive and aesthetically coherent.

  • Collaborate with UX designers to translate wireframes and user flows into polished interfaces.

  • Build reusable components, color palettes, and typography that ensure consistency across screens.

  • Develop interactive mockups to test usability and visual hierarchy before development.

  • Refine visuals based on testing and data to improve clarity, engagement, and accessibility.

  • Design materials that express the company’s voice—logos, social posts, newsletters, presentations, and ads.

  • Translate marketing strategies into visuals for product launches, events, or promotions.

  • Turn complex data or messages into clear, appealing visuals (infographics, reports, dashboards).

  • Design content for websites, email campaigns, and social media optimized for engagement.

  • Work closely with marketing strategists and copywriters to ensure cohesive storytelling.

  • Interpret creative briefs and generate campaign visuals that express the brand message.

  • Design ads for print, digital, social media, billboards, or motion formats.

  • Maintain visual consistency with brand identity and tone.

  • Work with copywriters, art directors, and marketing teams to merge visuals with copy and strategy.

  • Prepare final assets for print or digital publication, ensuring specs and quality standards.