Climate data is fragmented, overly technical, and emotionally distant — Planēo bridges that gap.
Case Study Summary
Built With Purpose
Planēo was born through AI-assisted research, creative strategy, and human-centered design.
From naming and branding to UX/UI design, every part of the process was guided by one question: “How can we make climate data feel personal, not paralyzing?”
Branding
A Climate Data App for a Balanced Future
The branding — from the name “Planēo” (Latin for planet + equal) to poetic headlines like “The Balance is Off” — positions the app as both informative and emotive.
Key Features
Climate Dashboard
Live Climate Dashboard
All the major indicators of climate change — in one place. Updated daily, designed for clarity.
Global + Local Data
See climate impact globally, by country, or zoom into your city. Understand “our” footprint — not just yours.
Cause & Effect Pairing
Each metric shows not just what’s happening — but why. Clear, honest, human.
Explore Metrics by City
See compare cities
See climate impact globally, by country, or zoom into your city. Understand “our” footprint — not just yours.
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Score Range: 1 to 5
Score Meaning:
5 = Excellent / Leading in sustainability
4 = Good / On track
3 = Moderate / Needs improvement
2 = Poor / Concerning trends
1 = Critical / Urgent intervention needed
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Climate Misinformation Index (CMI)
Purpose: Quantify the prevalence and impact of climate misinformation worldwide
Score (0–100): Higher = More misinformation
Method:
Weighted average of national-level CMIs
Weights include population, emissions, media reach
Sub-metrics:
Media integrity score
Public trust in climate science
Presence of denialist policy influence
Social media misinformation rates
Education/climate literacy level
🌡️ CO₂ Global Emissions Tracker
Total emissions (GtCO₂/year)
CO₂ per capita (tonnes)
% contribution to global emissions
Safe planetary boundary = 350 ppm atmospheric CO₂
📉 Climate Predictability Index (CPI)
Measures decline in stable weather patterns
Derived from IPCC models, WMO volatility indexes
Expressed as % decline vs pre-industrial predictability
🌱 Global Resilience Score
Forest & green space coverage (ha/capita)
Renewable energy share (%)
Waste management efficiency
Adaptation policies in place
% of land protected
Urban planning for climate adaptation
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Table Structure
Each city has a card with:
CO₂ per capita (tCO₂/person)
Total city emissions (MtCO₂)
% Green space
Renewable energy share
Waste per capita (kg/person/year)
Elevation (m) — flood risk
Climate Vulnerability Index (0–1)
Population
City Area (km²)
Emissions per km²
Emissions as % of national total
Green public transport coverage
Planēo Score (Average of all above)
🧠 Human Systems Scoring (New Layer)
Includes:
Industrial Paradigm
GDP growth reliance
Linear economy extent
Overproduction index
Fossil Energy Dependence
% fossil fuels in energy mix
Grid efficiency
Consumerism Culture
Obsolescence index
Retail square meters per capita
Global Inequality Impact
Income/emissions disparity ratio
Environmental justice index
Governance Effectiveness
Climate policies in action
Citizen participation scores
Technological Ethics
AI/data center footprint
Tech e-waste levels
Nature Connection & Education
Access to nature
Climate education in schools
Urban Expansion & Land Use
Sprawl index
Ecosystem displacement score
Crisis Preparedness
Emergency systems readiness
Resilience investment per capita
➕ Additional Local Indicators
Local CMI score (if available)
Scorecards are displayed using swipeable UI cards (à la Apple Weather)
Radial meter to show the overall Planēo Score
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How to Assign Scores
Collect Data: Use verified sources (WRI, IPCC, local government, academic papers)
Normalize Values: Scale each metric to a 0–1 or 1–5 scale
Weight by Relevance: Assign weights if some metrics are more critical (e.g., emissions vs elevation)
Calculate Composite Scores: Combine weighted scores for categories like Planēo Score or CMI
Review Qualitatively: Adjust for outliers, missing data, or recent events (e.g., major floods, policy changes)
Update Regularly: Refresh with most recent datasets annually or bi-annually
User Personas
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Lucía Moreno
Climate-Conscious Citizen
Age: 34
Location: Barcelona, Spain
Occupation: Freelance Graphic Designer
Values: Sustainability, ethical living, slow travel
Tech Comfort Level: HighGoals:
Understand the local and global impact of her lifestyle on the climate.
Track real-time data (like CO₂ levels, temperature rise, and sea level) in a digestible, visual format.
Share visual content to raise awareness within her community.
Make daily decisions—like what to buy or how to travel—based on real planetary data.
How Planēo Supports Her:
Dashboard: Presents live, easy-to-understand climate metrics connected to her region.
Visual Insights: Translates complex data into emotional, compelling visuals that she can share on social media.
Action Prompts: Suggests small, personal actions linked to current environmental shifts (e.g., water-saving tips during drought alerts).
Tracking Impact: Lets her see how collective action adds up over time.
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Dr. Jonas Reiter
— Urban Planner & Policy Advisor
Age: 45
Location: Munich, Germany
Occupation: Sustainability Policy Advisor for the City of MunichValues: Climate resilience, evidence-based planning, data transparency
Tech Comfort Level: MediumGoals:
Access reliable, localized environmental data to inform policy decisions.
Communicate the urgency of climate action to city councils and citizens.
Identify which regions or sectors are most vulnerable to climate change.
Evaluate the impact of past and present climate initiatives.
How Planēo Supports Him:
Data Layers: Provides localized breakdowns of key indicators (e.g., heat island intensity, emissions hotspots).
Cause → Effect Maps: Shows links between human activity and climate shifts to support policy narratives.
Report Exporting: Allows him to download tailored reports and visualizations for presentations.
Community Trends: Tracks how urban residents are engaging with climate goals over time.
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Amina Yusuf
— Environmental Science Student & Campus Organizer
Age: 21
Location: Nairobi, Kenya
Occupation: Undergraduate Student, Climate Club LeaderValues: Youth empowerment, environmental justice, education
Tech Comfort Level: HighGoals:
Make climate science more accessible to peers through storytelling and visuals.
Use Planēo in workshops and presentations to educate her community.
Organize actions on campus based on the most pressing climate issues.
Connect local changes to global climate patterns.
How Planēo Supports Her:
Educational Mode: Offers guided explanations of data for classroom and peer use.
Storytelling Tools: Lets her create visual stories using real-time data for social and educational campaigns.
Global View: Helps connect local environmental challenges in Kenya to larger global trends.
Gamified Impact Tracker: Motivates her campus club by showing collective action results in-app.