Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and strategic design across digital platforms.
Juan Martinez
Juan Martinez
EXPERIENCE
Defining Brands
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Improving Products
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Driving Sales
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Defining Brands 〰️ Improving Products 〰️ Driving Sales 〰️
My experience @ Personal Capital*
All your financial accounts in one place
At Personal Capital, I spent nearly a decade as a Senior Visual Designer, supporting brand and product design initiatives that helped scale the company from a fintech startup to a platform acquired by Empower.
SIDE QUESTS
Branding
Weinhaus Kahlenberg
Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.
Label/Packaging Design
A collection of sketches , digital renderings, and visual explorations of the mythical islands of Aureum
Brand Explorations
Gobi Goji
Led rebranding efforts that supported rapid user growth and contributed to Personal Capital’s acquisition by Empower.
Logo Design
La Coci De Espe
Built cohesive brand systems and multi-platform visual experiences aligned with business and user goals.
Label+ Branding
Cropseal
Developed product labels, brand identity, and brochures for agricultural biotech packaging.
Branding/Web Design
Q Design Studio
Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.
Event Design
A collection of sketches , digital renderings, and visual explorations of the mythical islands of Aureum
ARCHIVES
Renegade.bio
Q Design Studio
Reiser Law Website
Biolumen
Gobi Goji
Cropseal
La Cocina de Espe
Myers Branding
DESIGN LAB
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Brand Identity
Crafting cohesive visual identities — logos, typography, color systems, and brand assets that create recognition and trust.
Information Design
Translating complex information into structured, digestible, and visually engaging formats.
Data Visualization
Turning data into compelling visual narratives that inform decisions and spark insight.
Art Direction
Defining visual direction across campaigns and touchpoints to ensure consistency, clarity, and creative excellence.
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Designing campaigns and content that connect emotionally and convert strategically.
Brand Storytelling
Shaping narratives that align brand purpose with audience needs and real-world impact.
Creative Direction
Guiding concept development from idea to execution across digital and print channels.
Narrative Thinking
Structuring ideas into meaningful journeys that move audiences from awareness to action.
Presentation Design
Designing high-impact decks that communicate clearly, persuade confidently, and elevate brand perception.
Content Development
Creating visual and written content systems that maintain voice, tone, and consistency.
Motion Graphics
Bringing ideas to life through dynamic visuals that enhance engagement and clarity.
Video Editing
Crafting polished video narratives optimized for digital platforms and brand storytelling.
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Designing intuitive, human-centered digital experiences that balance usability and aesthetics.
UI/UX Design
Creating seamless interfaces grounded in research, usability, and thoughtful interaction design.
Responsive Web Design
Designing adaptive experiences that perform beautifully across devices and screen sizes.
Design Systems
Building scalable component libraries and guidelines that ensure consistency and efficiency.
Wireframing
Structuring product architecture to define user journeys before visual refinement.
User Flows
Mapping clear pathways that reduce friction and guide users toward meaningful outcomes.
Inclusive Design & Accessibility
Designing for diverse users by prioritizing clarity, accessibility standards, and equitable experiences.
Packaging Design
Creating tactile brand moments that align physical products with strategic positioning.
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Working strategically within teams to turn ideas into measurable results.
Cross-Functional Teams
Collaborating with product, marketing, engineering, and leadership to align vision and execution.
Agile Workflows
Contributing within iterative environments that prioritize adaptability, feedback, and speed.
Design Thinking
Applying structured problem-solving frameworks to create user-centered solutions.
Multilingual Design (EN / ES / DE)
Designing across languages and cultural contexts with sensitivity to tone, nuance, and audience expectations.

