Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and strategic design across digital platforms.

Juan Martinez

Juan Martinez

EXPERIENCE

Defining Brands

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Improving Products

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Driving Sales

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Defining Brands 〰️ Improving Products 〰️ Driving Sales 〰️

My experience @ Personal Capital*

All your financial accounts in one place

Senior Visual Designer, supporting brand and product design initiatives that helped scale the company from a fintech startup to a platform acquired by Empower.

SIDE QUESTS


Branding

Weinhaus Kahlenberg

Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.

Label/Packaging Design

Schrothkurwein from Bad Kösen

Branding/Web Design

Q Design Studio

Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.

Event Design

A collection of sketches , digital renderings, and visual explorations of the mythical islands of Aureum

Brand Explorations

Gobi Goji

Led rebranding efforts that supported rapid user growth and contributed to Personal Capital’s acquisition by Empower.

Logo Design

La Coci De Espe

Built cohesive brand systems and multi-platform visual experiences aligned with business and user goals.

Label+ Branding

Cropseal

Developed product labels, brand identity, and brochures for agricultural biotech packaging.

Branding /Web Design Update

Reiser Law

Developed clean, modern web layouts and branding for a creative studio, prioritizing UX simplicity and bold visual language.

Label/Packaging Design

Biolumen Pitch Deck

Label+ Branding

Cropseal

Developed product labels, brand identity, and brochures for agricultural biotech packaging.

ARCHIVES

Experience

    • Brand Identity

      Crafting cohesive visual identities — logos, typography, color systems, and brand assets that create recognition and trust.

    • Information Design

      Translating complex information into structured, digestible, and visually engaging formats.

    • Data Visualization

      Turning data into compelling visual narratives that inform decisions and spark insight.

    • Art Direction

      Defining visual direction across campaigns and touchpoints to ensure consistency, clarity, and creative excellence.

  • Designing campaigns and content that connect emotionally and convert strategically.

    • Brand Storytelling

      Shaping narratives that align brand purpose with audience needs and real-world impact.

    • Creative Direction

      Guiding concept development from idea to execution across digital and print channels.

    • Narrative Thinking

      Structuring ideas into meaningful journeys that move audiences from awareness to action.

    • Presentation Design

      Designing high-impact decks that communicate clearly, persuade confidently, and elevate brand perception.

    • Content Development

      Creating visual and written content systems that maintain voice, tone, and consistency.

    • Motion Graphics

      Bringing ideas to life through dynamic visuals that enhance engagement and clarity.

    • Video Editing

      Crafting polished video narratives optimized for digital platforms and brand storytelling.

  • Designing intuitive, human-centered digital experiences that balance usability and aesthetics.

    • UI/UX Design

      Creating seamless interfaces grounded in research, usability, and thoughtful interaction design.

    • Responsive Web Design

      Designing adaptive experiences that perform beautifully across devices and screen sizes.

    • Design Systems

      Building scalable component libraries and guidelines that ensure consistency and efficiency.

    • Wireframing

      Structuring product architecture to define user journeys before visual refinement.

    • User Flows

      Mapping clear pathways that reduce friction and guide users toward meaningful outcomes.

    • Inclusive Design & Accessibility

      Designing for diverse users by prioritizing clarity, accessibility standards, and equitable experiences.

    • Packaging Design

      Creating tactile brand moments that align physical products with strategic positioning.

  • Working strategically within teams to turn ideas into measurable results.

    • Cross-Functional Teams

      Collaborating with product, marketing, engineering, and leadership to align vision and execution.

    • Agile Workflows

      Contributing within iterative environments that prioritize adaptability, feedback, and speed.

    • Design Thinking

      Applying structured problem-solving frameworks to create user-centered solutions.

    • Multilingual Design (EN / ES / DE)

      Designing across languages and cultural contexts with sensitivity to tone, nuance, and audience expectations.

Links

Links