Multidisciplinary Visual & Product Designer with over 10 years of experience blending storytelling, systems thinking, and strategic design across digital platforms.

Juan Martinez

Juan Martinez

    • Brand Identity

      Crafting cohesive visual identities — logos, typography, color systems, and brand assets that create recognition and trust.

    • Information Design

      Translating complex information into structured, digestible, and visually engaging formats.

    • Data Visualization

      Turning data into compelling visual narratives that inform decisions and spark insight.

    • Art Direction

      Defining visual direction across campaigns and touchpoints to ensure consistency, clarity, and creative excellence.

  • Designing campaigns and content that connect emotionally and convert strategically.

    • Brand Storytelling

      Shaping narratives that align brand purpose with audience needs and real-world impact.

    • Creative Direction

      Guiding concept development from idea to execution across digital and print channels.

    • Narrative Thinking

      Structuring ideas into meaningful journeys that move audiences from awareness to action.

    • Presentation Design

      Designing high-impact decks that communicate clearly, persuade confidently, and elevate brand perception.

    • Content Development

      Creating visual and written content systems that maintain voice, tone, and consistency.

    • Motion Graphics

      Bringing ideas to life through dynamic visuals that enhance engagement and clarity.

    • Video Editing

      Crafting polished video narratives optimized for digital platforms and brand storytelling.

  • Designing intuitive, human-centered digital experiences that balance usability and aesthetics.

    • UI/UX Design

      Creating seamless interfaces grounded in research, usability, and thoughtful interaction design.

    • Responsive Web Design

      Designing adaptive experiences that perform beautifully across devices and screen sizes.

    • Design Systems

      Building scalable component libraries and guidelines that ensure consistency and efficiency.

    • Wireframing

      Structuring product architecture to define user journeys before visual refinement.

    • User Flows

      Mapping clear pathways that reduce friction and guide users toward meaningful outcomes.

    • Inclusive Design & Accessibility

      Designing for diverse users by prioritizing clarity, accessibility standards, and equitable experiences.

    • Packaging Design

      Creating tactile brand moments that align physical products with strategic positioning.

  • Working strategically within teams to turn ideas into measurable results.

    • Cross-Functional Teams

      Collaborating with product, marketing, engineering, and leadership to align vision and execution.

    • Agile Workflows

      Contributing within iterative environments that prioritize adaptability, feedback, and speed.

    • Design Thinking

      Applying structured problem-solving frameworks to create user-centered solutions.

    • Multilingual Design (EN / ES / DE)

      Designing across languages and cultural contexts with sensitivity to tone, nuance, and audience expectations.