Hi, I’m Juan
Visual Designer & Creative Storyteller, passionate about design that simplifies complexity and drives meaningful impact.
SKILLS
Branding
Visual Identity
Marketing Design
Advertising
Information Design
UX/UI
Data Visualization
Motion
TOOLS
Photoshop
Illustrator
InDesign
After Effects
Figma
Jira
ChatGPT
LANGUAGES
English | Native
Spanish | Native
German | B2
GRAPHIC
DESIGNER
Available for freelance part-full-time roles
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Available for freelance part-full-time roles -
Experience
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Empower (*Personal Capital)
Aug 2015 - Aug 2024 | 9 yrs 1 mo
San Francisco & RemoteAt Personal Capital, I spent nearly a decade as a Senior Visual Designer, helping with brand and product design initiatives that helped scale the company from a fintech startup to a platform acquired by Empower.
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2023
Website Design, Freelance
Website, Branding -
2023
Website Design, Freelance
Website, Branding -
2022
Web Designer , Freelance,
Outdoor Advertising Campaign -
2019
Presentation Designer, Freelance
Pitch Deck Design, Logo Design -
2016
Package Designer, Freelance
Label Design, Branding, Brochure -
2014-2015
Graphic Designer, Freelance
Collateral, Pitch Decks, Web Design, Trade Shows -
2011-2014
Corporate Communications Intern ,
Photo Editing, Video Editing, Motion Graphics -
2009-2014
Civil Engineer Apprentice
Surveying, Computer-aided drafting, GIS
Bachelors Degree
Academy of Art of University
San Francisco CA, 2015-2024
Graphic Design BFA
Further education
Community College of the Air Force
2010-2015
Fort Leonard Wood, Missouri
Engineering Apprentice
Skills
Education
Branding & Identity
Crafting visual foundations that capture a brand’s essence.
Product Design
Designing intuitive, human-centered experiences with the goal of making complex simple.
Marketing Design
Turning strategy into visuals that communicate, engage, and inspire action across every channel.
Advertising
Transform marketing ideas into visual concepts that grab attention that make brands stand out and ideas stick.
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Define the visual personality—style, tone, and mood that reflect the brand’s mission and values.
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Create a distinct, scalable mark that embodies the brand essence.
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Build color palettes, typography, iconography, and graphic elements that ensure cohesion across all touchpoints.
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Document how the brand should appear in print, digital, and motion contexts.
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Design real-world materials—business cards, packaging, signage, social assets, and presentations.
Branding & Identity
Crafting visual foundations that capture a brand’s essence.
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Create layouts, icons, and visual systems that make apps or websites intuitive and aesthetically coherent.
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Collaborate with UX designers to translate wireframes and user flows into polished interfaces.
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Build reusable components, color palettes, and typography that ensure consistency across screens.
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Develop interactive mockups to test usability and visual hierarchy before development.
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Refine visuals based on testing and data to improve clarity, engagement, and accessibility.
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Designing intuitive, human-centered experiences with the goal of making complex simple.
Product
Design
Designing intuitive, human-centered experiences with the goal of making complex simple.
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Design materials that express the company’s voice—logos, social posts, newsletters, presentations, and ads.
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Translate marketing strategies into visuals for product launches, events, or promotions.
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Turn complex data or messages into clear, appealing visuals (infographics, reports, dashboards).
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Design content for websites, email campaigns, and social media optimized for engagement.
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Work closely with marketing strategists and copywriters to ensure cohesive storytelling.
Marketing Design
Turning strategy into visuals that communicate, engage, and inspire action across every channel.
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Interpret creative briefs and generate campaign visuals that express the brand message.
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Design ads for print, digital, social media, billboards, or motion formats.
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Maintain visual consistency with brand identity and tone.
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Work with copywriters, art directors, and marketing teams to merge visuals with copy and strategy.
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Prepare final assets for print or digital publication, ensuring specs and quality standards.
Advertising
Transform marketing ideas into visual concepts that grab attention that make brands stand out and ideas stick.
Hi, I’m Juan
I help brands explore ideas, tell stories, and grow through design.
FAQs
Who is Juan Martinez?
I was Born in Colombia, grew up in California, now living in Germany. I’m a multidisciplinary Visual Designer and Creative Storyteller with over 10 years of experience across branding, product, and marketing design. I create visuals and systems that connect ideas to people through clarity, emotion, and storytelling.
What kind of projects do you work on?
I work on brand identities, digital products, campaigns, and worldbuilding projects that merge design and narrative. My focus is always on crafting cohesive, scalable experiences that resonate.
How do you approach design & storytelling?
I see design as a language — a way to build meaning and emotional connection. My process blends strategy, visual exploration, and storytelling to create work that feels alive and intentional.
What are your top design tools?
Most of my time is spent in the Adobe Creative Suite. I use Illustrator for concepts, data visualization, and layouts; InDesign for collateral, presentations, and book design; Photoshop for photo editing; and After Effects or Premiere for motion and video. I also use Figma for collaborative UX/UI design and responsive web projects.
How do you use AI tools in your process?
Yes its fascinating. Mostly i have used ChatGPT to generate ideas, render sketches into images, iterate faster, and test new creative directions — always with a human, design-driven touch.
Can you work with international or remote teams?
Absolutely, I love multicultural Environments. I’ve collaborated with global teams across fintech, tech, and creative industries, working seamlessly across time zones, cultures, and languages.
FREELANCE
