Visual Designer and Creative Storyteller with over 10 years of experience crafting design that speaks to both heart and strategy.
My journey has taken me through fintech, startups, biotech, and creative studios. Along the way, I’ve helped built brands, Advertising campaigns , developed digital products, shaped narratives, and translated complex ideas into clear visuals.
Whether it’s a financial dashboard, a pitch deck, or a brand identity, I believe design is a tool for change — not just look good.
Juan Martinez
2015-2024
Senior Visual Designer
Empower (Personal Capital)
Kalifornien, USA
Developed brand identity and evolved visual guidelines
Designed digital and print marketing assets, including social media campaigns, direct mailers, and outdoor advertisements
Contributed to the user interface design of a financial dashboard, optimizing customer flows and enhancing usability
Created high-impact presentations, infographics, motion graphics, and edited video content
Delivered creative solutions in close collaboration with Product marketing, and sales teams
Renegade.bio 2015-2024
Website Design, Freelance
Website, Branding
Reiser Law 2015-2024
Website Design, Freelance
Website, Branding
Q Design Studio 2015-2024
Web Designer , Freelance,
Outdoor advertising campaign
Biolumen 2015-2024
Presentation Designer, Freelance
Pitch Deck Design, Branding Strategy, Motion Graphics
Agrobiomics 2016
Package Designer, Freelance
Label Design, Branding, Brochure
Webb Design 2014-2015
Graphic Designer, Freelance
Collateral, Pitch Decks, Web Design, Trade Shows
Bechtel 2011-2014
Corporate Communications Intern ,
Photo Editing, Video Editing, Motion Graphics
United States Air Force 2009-2014
Civil Engineer Apprentice
Surveying, Computer-aided drafting, GIS
Academy of Art of University 2015-2024
Graphic Design BFA
Communication Design
Editorial Design
Environmental Design
Branding, Packaging
Typography
Experience Design
Ideation Project: Planeo
I’m most energized by projects that make a difference: ideas rooted in sustainability, innovation, and cultural relevance. I thrive in collaborative, interdisciplinary teams where creativity meets impact, and where design is treated as a strategic tool for transformation.
I’m open to freelance or full-time roles where I can contribute not just as a designer, but as a communicator and cultural bridge. I’m always looking to grow, challenge myself, and help bring meaningful ideas to life.
Brand Identity Core:
Logo & Visual System: The very first impression. This includes the logo, color palette, typography, imagery style, and overall visual guidelines that form the brand's foundation. It's applied everywhere.
Brand Guidelines/Style Guide: Ensures consistency across all other touchpoints.
Digital Presence:
Website Design: The online storefront or information hub. This includes overall layout, visual hierarchy, imagery, button styles, and responsive design for different devices.
User Interface (UI) / User Experience (UX): For digital products (apps, software, dashboards), this is how the user interacts with the product itself, making it intuitive, efficient, and enjoyable.
Social Media Graphics: Profile pictures, banners, post templates, story graphics, ad visuals.
Email Marketing: Newsletter templates, promotional email designs, transactional email branding.
Online Advertising (Display Ads, Banners): Visuals for digital campaigns.
Digital Content (Blogs, Infographics, Videos): Visuals that accompany content, making it engaging and shareable.
Physical Presence & Print:
Product Packaging: The physical container or wrapping of a product. This is a crucial moment of interaction.
Print Collateral: Business cards, letterheads, brochures, flyers, catalogs, direct mailers.
Signage (Retail/Office): Storefront signs, in-store displays, wayfinding, office branding.
Point-of-Sale (POS) Materials: Displays, posters, and other materials at the checkout or sales counter.
Outdoor Advertising (OOH): Billboards, transit ads (bus, train wraps), street furniture ads.
Sales & Marketing Materials:
Pitch Decks/Presentations: Visuals for sales presentations, investor pitches, or internal communications.
Sales Kits: Folders, inserts, and other materials given to potential clients.
Trade Show Booths/Exhibits: Design of physical spaces for events.
Customer Interaction & Support:
Invoices/Receipts: Branded transactional documents.
User Manuals/Guides: Visually clear and branded instructions for products.
Customer Service Interfaces: If there's a visual element to online chat or support portals.
Thank You Notes/Follow-up Materials: Branded communication post-purchase.
Experiential:
Event Branding: Visuals for events, conferences, or sponsorships (banners, badges, digital screens).
Branded Merchandise: T-shirts, pens, bags, etc., that carry the brand's visual identity.
